# E-Trackit: Business Description

E-Trackit is a Birkenhead-based specialist in integrated retail management systems, serving independent and multi-location retailers across the UK. The company provides a comprehensive suite of interconnected solutions designed to streamline operations from the shop floor to the warehouse.

Their core offering centres on EPOS (Electronic Point of Sale) systems utilising state-of-the-art hardware, coupled with a powerful back-office platform that acts as the operational hub. What distinguishes E-Trackit is their emphasis on seamless integration across multiple sales channels. Rather than forcing retailers to juggle disparate systems, they've engineered live synchronisation between in-store EPOS, e-commerce websites, and major marketplaces like eBay and Amazon. Stock levels update automatically across all channels as transactions occur, eliminating overselling and the costly returns that plague multi-channel retailers.

The platform includes features specifically designed to drive revenue growth: cashier prompts to upsell products, integrated loyalty and gift card systems, and customer data capture for targeted marketing. Their support extends to portable scanning for efficient stock management, customisable sales order processing, and courier integration for simplified despatch.

E-Trackit removes the complexity of omnichannel retail management, allowing business owners to focus on growth rather than manual stock updates and administrative overhead. The inclusion of unlimited online training ensures retailers can maximise their investment.